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Discovering Legacy The inspiration for August Raurica began with a name and an idea, seeking to create more than just watches. The name itself, inspired by an ancient Roman city in Switzerland, August Raurica, symbolizes history, status, and a rich heritage dating back to 44 BC.
Naming the Dream Crafting a timepiece that would inspire and signify status led to the inception of August Raurica. The journey from historical reverence to a contemporary wristwatch is a testament to the brand’s commitment to embodying the essence of time and achievement.
Elegance Redefined August Raurica didn’t just create watches; it embedded them with the precision and elegance of Swiss craftsmanship. The decision to perfect each detail with a Swiss heart reflects the brand’s dedication to embodying the epitome of watchmaking excellence.
Legacy of Swiss Craftsmanship Choosing the caliber-715 movement from Swiss company Ronda was a pivotal decision, emphasizing the brand’s commitment to timekeeping precision and honoring the legacy of Swiss watchmaking.
Choosing Excellence The selection of 316L steel with lower carbon content and a titanium component for the case material wasn’t just about durability—it was about crafting perfection. The journey involved understanding the intricacies of materials to ensure safety, comfort, and timeless elegance.
Ultra-Thin Elegance The pursuit of the ultra-thin trend wasn’t just a style choice; it represented a commitment to delivering a watch that stands out in both form and function. Every millimeter was a conscious decision to offer a sleek alternative to the bulky watches prevailing in the market.
Symbols of Strength Deep-engraved matte finishes on August Raurica watches don’t just depict scenes; they tell stories. The inspiration behind these engravings lies in symbolizing strength, resilience, and the conquering of both external and internal challenges.
Interpretation Unveiled From Romans defeating invaders to battling inner demons, the engravings serve as visual metaphors. The brand invites wearers to interpret these visuals, finding personal meanings that resonate with their journey.
Empowering the Connection The inspiration for August Raurica’s direct-to-customer business model stems from a desire to empower the connection between the brand and its users. By eliminating extra costs and fostering a direct link, the brand aims to redefine the customer experience.
Unboxing as Identity The packaging isn’t just a box; it’s the face of the brand. Inspired by minimalism and sustainability, it reflects the brand’s ethos. The commitment extends beyond the physical, with a 5-year warranty symbolizing durability and trust in every interaction.
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