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Swedish Transit AB set sail in 2018, with a mission to revolutionize the world of electronics and technology accessories. Under the guidance of Stefans Inkovs, the company not only thrived in the import and online sale of cutting-edge products but birthed the prestigious August Raurica watch brand in 2019, blending Swedish ingenuity with timeless craftsmanship.
August Raurica draws inspiration from an ancient Roman city, creating more than just a timepiece. This affordable watch, crafted with Swiss precision, symbolizes personal growth and achievement. With a design reflecting elegance and a motivational concept of three achievement levels, August Raurica brings a unique perspective to the world of watches.
In a journey spanning two years, August Raurica ventured into crowdfunding, successfully raising funds and launching on Kickstarter, Indiegogo, and Makuake. With strategic stock placement, innovative pricing, and international attention, the brand is poised for growth despite challenges and debts.
August Raurica embodies strength, courage, and redemption. The brand’s journey is a testament to overcoming challenges and inspiring customers to embrace their own heroic paths. August Raurica doesn’t just sell watches; it sells trophies for personal achievements.
August Raurica transcends conventional watch sales, offering trophies for personal triumphs. With a three-level mastery system, the brand invites customers to overcome challenges, earn achievements, and evolve with their timepieces. It’s a vision that extends beyond the wrist, promoting personal growth and empowerment.
August Raurica’s business model goes beyond selling watches; it creates heroes. Grounded in the Blue Ocean Strategy, multi-channel distribution, and dynamic branding, the model focuses on rewarding customers for their achievements, fostering a community, and creating a unique market space.
Business ethics, a vital aspect, signifies a potential win-win between ethics and business. August Raurica’s instrumental viewpoint emphasizes a commitment to values, fair relationships, and ethical leadership. From a philosophical stance, the brand’s innovative concept adds a new dimension, motivating customers and changing the world positively.
Aligned with Global Goals for Sustainable Development, August Raurica fights against specific challenges. The brand reduces harmful substances, utilizes recycled materials, and adopts a sustainable production approach, minimizing waste. The focus on sustainability extends to logistics and the promise of future pre-orders to reduce surplus production.
Direct-to-Customer Philosophy August Raurica believes in a direct-to-customer business model, eliminating extra costs and ensuring a seamless connection with its clientele. This approach reflects the brand’s commitment to transparency and customer satisfaction.
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